When I was in college, on the first day of my internship, a mentor of mine told me to “be a brand, not just a product”. Although I could grasp the concept, it took me a literal decade to figure out what that truly meant for me.
At the time, I was very unsure of what I wanted to do with my life and what I could possibly bring to the table that separates me from everyone else. Even when I was starting this business, it took me some time to sit with it and try to envision how I wanted it to not only be perceived, but how I wanted it to function as a business.
I knew there was a message I wanted to send as to who I am and why clients should hire me over others in this growingly competitive field. I am a one-woman operation, so I would be the direct contact and clients wouldn't have to worry about too many cooks in the kitchen, and my strength is my attention to detail. I may not be a huge, luxury wedding planner, but I am passionate about celebrating every milestone, no matter how small. I am creative, resourceful and I adjust to the cards I'm dealt, that includes budgetary restrictions. To quote one of my favourite binge-worthy shows Mad Men: "make it simple, but significant" (Season 4, Episode 6).
That is my M.O.
Luckily, I knew of another mom-trepreneur who shared similar values and styles, who I trusted to capture these qualities for me. Michelle at Elle Chic Photography owns and operates a beautiful studio in Guelph, Ontario. It offers bright, natural light and a clean and minimal aesthetic that truly compliments any prop that you bring in to highlight your business.
According to Michelle, branding sessions are important because they serve "as a digital representation of your brand identity. It communicates your brand's values, mission, and personality to your audience." Michelle aims "to not only capture stunning images but to tell a story that resonates with your audience."
Michelle offers an incredibly welcoming environment and is encouraging as she guides you through the whole session. Personally, I am extremely awkward when it comes to having my picture taken, but felt at ease throughout the whole process. If you are looking for stunning images to enhance your business and brand, connecting with Michelle at Elle Chic Photography is a no-brainer.
"Whether it's showcasing your personal brand or highlighting the professionalism of your team, I am dedicated to bringing your vision to life." - Michelle, Elle Chic Photography
Branding Shoot: Elle Chic Photography https://www.ellechicphotography.com/
My goal for this blog is not only to talk about what I am working on, but to also showcase other incredible small businesses. I am learning that it is extremely difficult starting out, having no knowledge on what it means to run a business, learning on the go, wearing all the different hats and it is vital for all of us to be lifting each other up whenever possible.
If you have a small business, are planning an event and would like to work together and be featured in a future blog post, let's connect! You can email me at irismooneventdesign@gmail.com or click the button below:
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